A galvanometer is used

This purpose. In neuromarketing using the skin galvanic reaction test it is possible to determine whether a given advertising content arouses emotions in the consumer or is emotionally indifferent to him. Eye tracking Eyetracking | nameEye tracking involves tracking the user's eyesight by recording the position of the eyes.

This allows you to determine where on the screen a person is looking at a given moment. The test is performed using devices that use near infrared light directed Phone Number List to the pupil of the eye. Two methods are mainly used for eye tracking tracking eyes on the screen and using eye tracking glasses. The result of eye tracking research are heat maps showing the points on which the respondent lingered for longer. This allows among other things the analysis of website user experience UX.



In this way we can check for example whether the calls to action CTA placed on the website are sufficiently visible or whether users easily find the information they are looking for on the website. We will also examine the time respondents spend on a given subpage and whether the website is understandable and its navigation intuitive. On screen eye tracking devices somewhat limit the movement of the respondent who must remain in front of the monitor while interacting with the content.