Online Press Office: the impor

Managing a Press Office activity in the era of digital communication also means making use of adequate tools and methods. With this in mind, today I want to talk to you about an interesting Case Study that sees Noetica as the protagonist of a Press Office 2.0 activity for a leading company in the material paint sector. On the occasion of the Made Fair in Milan, the company's Marketing Manager contacted Noetica to promote an event: the inauguration of the new showroom in Cologno Monzese, at which two personalities from the sporting world, Max Biaggi and Giancarlo, would be present as testimonials. Fisichella. Criticality : the event would only take place 7 days later! But in addition to the decidedly tight deadlines, there are other obstacles to face: The Made Expo takes place at the Fiera Milano Rho and is therefore located on the opposite side of the city from the event location: it therefore seems difficult to have the presence of sector newspapers (architecture and design) present. The Sanremo Festival in that same week.

The most famous singing event in Italy certainly attracts the attention Paraguay Phone Number of all the general press. An important football match , of one of the two "home" teams, that same evening. A situation that certainly affects the presence of sports newspapers interested in the two well-known testimonials. How can we involve the press and ensure good participation in the event, despite these obstacles and in such a short time? Noetica decides to focus on two tools : a database of offline and online press editorial staff, rich and highly profiled: around 6,000 contacts divided by sector (architecture and design, automotive and generalist newspapers), with editorial specifications, contact person, e-mail and telephone numbers, including personal ones a professional software for sending press releases by email with tracked links, which allows you to send a large number of emails in a short time and above all to track the behavior of users upon receiving the message. Starting from Noetica's experience, let's see how to use newsletter sending software with tracked links to make an e-mail marketing campaign or the organization of an event for the press effective. Online Press Office: the importance of the newsletter with tracked links The newsletter with tracked links is a resource that allows you to manage and send email messages to a large number of contacts.



You create personalized emails , in text or html format, through a simple visual editor. The tool allows us to have real-time feedback on the anti-spam index , so as to check whether our message will be interpreted as spam by the email client. press office 2.0 Furthermore, a fundamental element, the editor allows you to insert multiple links drawn within the text : in this way we can trace the action that users take on the email and therefore understand what interests our target. Web 2.0 press office Noetica, in this specific case, takes advantage of this functionality by inserting two drawn links in the press invitation email : download the invitation and download the press release. All contacts who download the invitation are interested in participating in the inauguration of the showroom; all contacts who download the press release will probably not be able to participate in the event but will publish the press release and all the information (photos, interviews, etc...) after the event. After the first sending, the 6,000 potentially interested contacts, but difficult to contact quickly, are transformed into approximately 500 tracked links of users interested in taking part in the event: the accurate profiling of the database has allowed us to implement such a telephone recall to guarantee the presence of around 400 editorial staff and thus transform the inauguration into a successful event reported in the paper press.